Build A Clear, Authentic Brand People Believe In
Achieve clarity and alignment in your business so you can create consistent, authentic experiences that build trust, loyalty, and purpose-driven growth.
Clear Authentic Brands helps businesses achieve clarity, alignment, and accountability—so their people, processes, and marketing work together to create consistent, authentic experiences that build trust, loyalty, and purpose-driven growth.
HERE'S THE PROBLEM...SURFACE LEVEL BAND-AIDES DON'T FIX ROOT PROBLEMS
Businesses often think they have a sales problem, a marketing problem, or a people problem. So they treat the symptoms…another ad campaign, a website revamp, a new hire to replace the people you keep losing…
The truth is your brand, people, processes, and customer experience are all intertwined and the symptoms are caused by the root issue- a lack of clarity and alignment. If you don’t address the root cause, then the symptoms will always keep coming back.
OUR STORY
We’re Josh and Amy Dardis, founders of Clear Authentic Brands.
For over 15 years, we helped local service-based businesses with branding, marketing, and websites. Along the way, we realized that marketing struggles are just symptoms of a deeper problem. Businesses could explain what they did, but beyond that, things were vague and jumbled. They didn’t have clear guiding principles, and their people, processes, and messaging were disconnected.
While we could improve their brand and messaging on the surface, it didn’t make a meaningful difference unless that clarity and alignment reached every part of the business.
So, we pivoted away from surface-level services and built Clear Authentic Brands to address deeper organizational issues—helping businesses transform from the inside out.
Transform Your Brand From The Inside Out
The Simple, Practical Framework to Build A Clear, Authentic Brand
1. CLARITY
Defining your brand at the deepest level — who you are, what you stand for, and what makes you different
- Identify your purpose, values, and vision.
- Pinpoint your ideal customers and what they value most.
- Establish clear brand messaging that reflects the real experience you deliver.
2. ALIGNMENT
Making sure your people, processes, and messaging match that clarity.
- Hire people who share your values and fit your culture.
- Build processes that deliver on your brand promise.
- Ensure your marketing, operations, and experience all tell the same story.
3. ACCOUNTABILITY
Consistently delivering an authentic experience that builds trust and loyalty.
- Embed values into daily operations.
- Set clear expectations and measure against them.
- Hold leadership and teams accountable to the same standards.
THE RESULT
Your people, processes, and messaging work together seamlessly to create consistent, authentic experiences that build trust, loyalty, and purpose-driven growth — transforming your business from the inside out.
When businesses are clear, aligned, and accountable, they:
- Build trust and loyalty with both customers and employees.
- Stand out authentically
- Deliver consistently
- Grow with purpose
- Make a meaningful impact
- Transformation from the inside out.
Why Our "Brand" Approach Is Different
1. ADDRESS THE ROOT ISSUE
Most agencies sell band-aids to “symptoms”—offering marketing campaigns, new websites, or leadership training as surface-level fixes, but we go deeper. Instead of treating each struggle separately, we address the underlying issues that connect them all.
2. DEEP DISCOVERY APPROACH
Our curiosity-driven, strategic questioning process uncovers the truths most businesses can’t articulate on their own. We dig into leadership, culture, customers, and processes to reveal what’s authentic, what sets you apart, and how to communicate it with clarity.
3. MASTERS OF IMPLEMENTATION
From theory to execution. Real transformation happens when strategy becomes action. We equip you with the tools, processes, and guidance to bring your brand strategy off the page and into every part of your business.
4. FAITH SHAPES OUR MISSION
God created people on purpose and for a purpose — and work is one of the greatest ways to live that out. We help businesses create environments where employees can thrive, contribute meaningfully, and use their God-given talents in purposeful, life-giving work.
5. PURPOSE-DRIVEN GROWTH
We align your brand, people, and processes so growth doesn’t just hit the numbers — it strengthens culture, builds loyalty, and creates lasting positive impact for employees, customers, and communities.
WHAT OUR CLIENTS SAY ABOUT WORKING WITH US
We have been so impressed working with Josh, Amy, and their team from the very start. When I spoke with Amy she was so professional and "spoke my language" if you will, with a message that a brand is not just a logo but it is what a company values and the people it employs. Without the right brand messaging and having a firm grip on WHO we are and why we exist, nothing else would matter much. I was impressed with the clarity and depth of knowledge. She presented to, worked with, and guided our company leaders into identifying and defining our company strategic anchors and core values - they were already there but we had never taken the time to define them and package them into a comprehensive yet simple framework which we can now use in hiring, training, and developing our employees and using throughout our marketing materials to help connect our clients with us. Amy is an AMAZING facilitator! Amy worked with us on our Brand & Culture Profile to help us communicate our values and strategic anchors more clearly with our clientele. She really captured the heart of our business. I highly recommend them for any business looking for real professionals who are personable, communicative, creative, and skilled in marketing.
Jerrica Seilstad
JK Property Management
I have had the pleasure of working with Josh and Amy on behalf of two organizations, Rocky Mountain Treatment Center and Alliance for Youth. Bottom line results are the key, and no one better than Josh and Amy at driving results, but what sets them apart is their approach, they take the time to understand your mission, your services, and your goals. They generate and bring to life ideas you never would have thought of, and they always go the extra mile to ensure you succeed in meeting your goals. I would highly recommend them to anyone looking to take their business to the next level.
Thomas Risberg
Alliance For Youth
Josh and Amy were really awesome, they will spend several hours learning about you and your business and then helps you implement several core concepts into your company. The concepts have proven vital for helping my company progress. If you are looking for value and want to grow your business I would highly encourage you to use them.
