The Passion Behind

Clear Authentic Brands

We're Josh and Amy Dardis, Founders of Clear Authentic Brands

We’re passionate about people, purpose, and process. 


We believe God created us
on purpose and for a purpose and that work is good!


But too many
people end up in the wrong roles at the wrong companies, and it creates a chain reaction: low engagement, low performance, and high turnover. When people dread their work, businesses suffer—and the service + impact they’re meant to deliver suffers too.


The intersection of people and work starts in the hiring process.


So we focus on helping businesses hire the right people for the right roles…


So more people find purpose and meaning in their work.


And businesses grow by serving people well.



OUR LIFE OUTSIDE OF WORK

We’ve spent the last 20+ years living in Montana but In 2024 we felt God calling us to Alaska. It’s been a wild ride so far and we are loving it. We enjoy the outdoors, fishing, hunting, hiking, and cooking. We embrace the uniqueness and beauty that all four seasons bring, yes, even the cold dark winters in Alaska. 


We love spending quality time together and with our family and friends. (Quality time is our love language!) One of our inside hobbies is playing nerdy board games. Some of our favorites are Scythe, Valeria, and 7 Wonders. We are totally those people who invite their friends over to play board games. Board games aren’t the only thing we’ll dork out about, we also find health and wellness and functional medicine incredibly fascinating… don’t even get us started on gut health. 


But more important than all of that is our faith and family. We have two kids, Holden & Alexa, and two goldendoodles, Gunner & Ellie. 

CORE VALUES


AUTHENTICITY

Staying true to who we are and helping people & businesses do the same.


CLARITY

Articulating what matters. Everything else is just noise.


STEWARDSHIP

Living and serving in a way that respects time, resources, and talents.


IMPACT

Delivering real value that makes a meaningful difference.

SUBSCRIBE FOR 

HIRING & RETENTION STRATEGIES

Attract better candidates, run stronger interviews, ask better questions, and hire with confidence. Delivered to your inbox every Monday.