The Passion Behind
Clear Authentic Brands
We're Josh and Amy Dardis,
Founders of Clear Authentic Brands
We spent over 15 years helping local service based businesses with their branding, marketing, and websites. Along the way, we realized that marketing struggles are just a symptom of a much deeper problem. Businesses could articulate what they did, but beyond that, it was all just a vague and jumbled mess. They didn’t have clear guiding principles or values, they had employees who were all over the place, and most of the processes in their business were disconnected.
So while we could help them better articulate their brand and messaging on a surface level, we knew it didn’t really make a difference if that clarity and alignment didn’t permeate every aspect of their business.
We decided to pivot away from surface-level marketing services and created Clear Authentic Brands to focus on solving deeper organizational issues to help businesses transform from the inside out.
OUR LIFE OUTSIDE OF WORK
We’ve spent the last 20+ years living in Montana but In 2024 we felt God calling us to Alaska. It’s been a wild ride so far and we are loving it. We enjoy the outdoors, fishing, hunting, hiking, and cooking. We embrace the uniqueness and beauty that all four seasons bring, yes, even the cold dark winters in Alaska.
We love spending quality time together and with our family and friends. (Quality time is our love language!) One of our inside hobbies is playing nerdy board games. Some of our favorites are Scythe, Valeria, and 7 Wonders. We are totally those people who invite their friends over to play board games. Board games aren’t the only thing we’ll dork out about, we also find health and wellness and functional medicine incredibly fascinating… don’t even get us started on gut health.
But more important than all of that is our faith and family. We have two kids, Holden & Alexa, and two goldendoodles, Gunner & Ellie.
WHY WE DO THIS WORK
Clear Authentic Brands exists because we believe God created each of us on purpose and for a purpose. He’s given every person unique gifts and abilities meant to be developed and contributed in meaningful ways.
We see business as one of the ways people live out that purpose:
Owners
→ have been entrusted with a business for a reason, to create impact in the world.
Employees → have talents that should be fully used and valued, not wasted.
Customers → should experience value that’s real and rooted in service.
When businesses lack clarity, alignment, and accountability, those God-given gifts are wasted, potential is left untapped, and time—the most finite resource we have—is lost.
Our calling is to help businesses remove that waste and dysfunction, so people can operate in their purpose and create the impact they were designed for.
We do this because we are called to this work—helping others succeed in the work they are called to do.
Our mission is to provide businesses with strategic clarity and alignment that foster growth, trust, and loyalty.
CORE VALUES
AUTHENTICITY
Staying true to who we are and helping people & businesses do the same.
CLARITY
Articulating what matters. Everything else is just noise.
STEWARDSHIP
Living and serving in a way that respects time, resources, and talents.
IMPACT
Delivering real value that makes a meaningful difference.