BRAND TRANSFORMATION

90-DAY BRAND STRATEGY TRANSFORMATION

TRANSFORM YOUR BRAND FROM THE INSIDE OUT

If you’re tired of chasing symptoms—another ad campaign, another new hire, another quick fix—this is where real change begins. Over three months, we guide your leadership team through a proven framework to address the root issues holding your business back: a lack of clarity, alignment, and accountability.

You’ll gain the clarity and alignment you need to build consistent, authentic experiences that create trust, loyalty, and purpose-driven growth.

SCHEDULE A CONSULTATION

THE PLAN – 90 DAYS TO CLARITY, ALIGNMENT, AND ACCOUNTABILITY

MONTH 1 – CLARITY

We establish the foundation of your brand so your entire organization operates from the same clear direction.

Initial Consultation – We meet to review your goals, challenges, and desired outcomes for the next 90 days so we’re aligned from day one.


Brand Clarity Workshop – A 90-minute interactive session with leadership to define your purpose, values, vision, ideal customer profiles, and differentiators.


Deliver Brand Strategy Profile – You receive a draft of your custom Brand Strategy Profile that captures your brand identity, messaging, and positioning.


Brand Strategy Review Call – We walk through the profile together, gather feedback, and make adjustments.


Finalize & Design Brand Strategy Documents – Your finalized Brand Strategy is designed into easy-to-use documents that can be shared with your team.



Present Brand Strategy to Team – You host a team presentation to roll out the brand strategy, ensuring everyone understands and is excited about the direction.

DELIVERABLES FOR MONTH 1

We Deliver:

  • Facilitated Brand Clarity Workshop
  • Brand Strategy Profile (PDF + editable formats)
  • One-page Brand Summary for quick reference
  • Brand Strategy rollout presentation slides and a delivery script for you to use with your team.

We Guide You to:

  • Provide stories, customer insights, and company history during the workshop.
  • Review and approve the Brand Strategy Profile so it reflects your voice and vision.
  • Deliver the brand rollout presentation to your team using the materials we provide.

MONTH 2 – ALIGNMENT

Once your strategy is clear, we ensure your messaging, people, and processes align with your brand strategy.

MESSAGING

Website Design & Development – We design and develop a website that communicates your brand clearly, speaks to your ideal customers, and supports your sales goals.


Review Website – You review the site before launch to ensure it’s aligned with your vision and messaging.


Launch Website – We take your new site live and ensure everything is optimized for performance and lead generation.

PEOPLE

Create People Process – We document your recruiting, hiring, and onboarding processes so they align with your brand values.


Review People Process – You approve and refine these processes with our guidance.


Team Alignment Assessment – We assess current team alignment with the brand strategy to identify strengths and areas for improvement.

PROCESSES

Identify Process Gaps – We review your current workflows to identify any missing or misaligned processes.


Sales Process – Ensure your sales process delivers a consistent brand experience from first contact to close.


Marketing Process – Align all marketing activities with your brand messaging and positioning.


Operations Process – Review day-to-day operational processes for efficiency and brand consistency.


People Process – Confirm that your internal people processes support the culture you want to maintain.

DELIVERABLES FOR MONTH 2

We Deliver:

  • Fully designed, developed, and launched website
  • Documented people process
  • Gap analysis of sales, marketing, and operations processes
  • Recommendations for process improvements

We Guide You to:

  • Review and approve your website content and design before launch.
  • Refine people processes to match your team’s needs
  • Use the team alignment assessment tool internally
  • Close process gaps in sales, marketing, and operation

MONTH 3 – ACCOUNTABILITY

We work alongside your leadership to implement the new processes, messaging, and standards throughout the organization.

6 Implementation Calls – Troubleshoot, guide, and ensure proper rollout of changes.


Measure Alignment – Implement clear standards for performance and behavior, and show you how to measure alignment across the company.


Maintain Alignment (Proactive) – Implement routines and checkpoints to ensure your brand stays consistent over time.


Address Misalignment (Reactive) – Implement protocols for quickly addressing breakdowns in alignment before they impact culture or customer experience.

DELIVERABLES FOR  MONTH 3

We Deliver:

  • Six implementation calls for guidance and troubleshooting
  • Measurement and tracking tools for brand alignment
  • Proactive and reactive alignment protocols

We Guide You to:

  • Implement measurement tools and accountability framework internally
  • Conduct regular internal check-ins to track progress
  • Use the proactive and reactive protocols to address misalignment quickly

AT THE END OF 90 DAYS, YOU'LL HAVE:

A clear, documented brand strategy your whole team understands and believes in.


A website that communicates your brand effectively and supports your goals.


Aligned people, processes, and messaging for consistent customer and employee experiences.


Accountability systems to maintain alignment and address issues quickly.


The confidence that your brand is positioned for trust, loyalty, and purpose-driven growth.