ATTRACT & RETAIN THE BEST EMPLOYEES SO YOU CAN GROW YOUR BUSINESS
We help you implement a simple hiring framework—so you build an unstoppable team and a clear, authentic brand people want to be part of.
For relationship-driven, service-based small business owners who handle their own hiring with teams of 5-20 employees.
DO YOU STRUGGLE WITH ANY OF THESE HIRING PROBLEMS?
- Rushed hires that don’t last
- Interviews that go nowhere
- Candidates who look great on paper—but disappoint in reality
- Cleaning up the mess caused by the wrong people in the wrong roles
You need to hire. It's necessary and unavoidable.
But what if instead of people being your biggest frustration…they became your biggest asset?
Instead of wasting time and thousands of dollars hiring, rehiring, and managing people drama, imagine you:
- Attract the right people from the start and reduce turnover.
- Invest resources and energy into developing people and growing your business.
- Enjoy the people you hire more because they align with your culture and have the capacity to excel at their job.
- Lead a rockstar team that creates, innovates, problem solves, improves processes, and drives growth.
What if you had a clear framework, rooted in authenticity —a roadmap that starts with you, and creates the kind of company people want to be a part of?
Not theory or another “feel-good” leadership mantra.
A proven, done-with-you process to build a thriving brand from the inside out.
THE CLEAR AUTHENTIC BRAND FRAMEWORK™
Designed for small business owners who do their own hiring.
A simple, practical framework tailored to your company’s unique brand— creating clarity, alignment, and accountability—so you attract top talent, retain the right people, and build a brand that drives success.
Clarity-Alignment-Accountability Framework:
- Clarity: Understanding your brand at the deepest level — who you are, what you stand for, and what makes you different.
- Alignment: Aligning your people, process, and messaging to attract people who are both a strong culture fit and have the capacity to thrive in the role.
- Accountability: The systems and rhythms that protect your brand and sustain alignment for the long-term.
The Right People Make All The Difference.
When you have a team of people you can trust, you get your time back, grow your business faster, and actually enjoy doing it.
People are your greatest asset and hiring is your greatest leverage.
This framework helps you hire those right people.
WHEN WE WORK
TOGETHER, YOU GET:
- Brand Clarity Session – A guided session to define who you are as a business, what you stand for, and who thrives in your environment.
- Custom Brand Profile – A clear, written summary of your purpose and why you exist, the values that drive every decision, the traits that define your culture and your people, and the message that makes customers believe in you.
- Plug-and-Play Toolkit – Templates, scripts, forms, and processes to align your people, process, and messaging to your brand.
- Customized People Process – A simple, step-by-step hiring process you can follow every time to attract, vet, and retain the right people.
- 3 Implementation Consulting Calls – Done-with-you support to implement the framework, troubleshoot, and make sure it actually works in your real-world business.
End Result: A brand built to last, people who love coming to work every day and a business that thrives because of it.
MEET
AMY DARDIS
Small Business Brand Strategist and Co-Founder of Clear Authentic Brands
Hi— I’m Amy!
I teach business owners how to hire and keep the best employees.
For the last 15 years, I’ve worked exclusively with small, service-based businesses in people-driven industries. I’ve studied, refined, and optimized the hiring process for small businesses—testing everything from messaging and interview questions to onboarding, training, engagement, retention, and culture.
I don’t just teach theory. I’ve implemented these strategies firsthand and watched them:
- Transform businesses from the inside out
- Build strong, aligned teams
- Eliminate the costly cycle of wrong hires
The right hiring process doesn’t just fill positions— it completely transforms your business from the inside out.
Let me show you how.
HOW IT WORKS
1. BOOK YOUR CALL
Pick a time that works for you and share a few quick details about your business.
2. GET HIRING CLARITY
We walk through your current hiring process, identify gaps, and clarify what “great” looks like.
3. DECIDE YOUR NEXT STEP
You’ll see exactly how the Clear Authentic Brand Framework™ can be applied to your business and decide if our done-with-you implementation is the right fit.
FREQUENTLY ASKED QUESTIONS
What makes this different from what I’m already doing?
Most businesses rely on gut instinct, generic job descriptions, and interviews that don’t actually reveal who someone is.
This is a done-with-you implementation: we help you define your brand, then build a real system—with clear standards, tools, and processes—designed to attract the right people and filter out the wrong ones. It’s built for small business owners, not corporate HR teams.
I’m busy. How long will it take to use this?
We built this because you’re busy.
You get plug-and-play templates, scripts, and scorecards, plus 3 implementation calls to help you roll it out. You can start improving your hiring process immediately and implement it piece by piece as you go.
How is a framework going to fix something as messy as hiring?
Messy hiring comes from not having a process. This framework gives you one—custom to your brand.
It’s not just concepts. It’s ready-to-use tools, clear steps, and support to bring structure, clarity, and consistency to your process—without overwhelming you.
Is this suitable for all types of businesses?
This is built specifically for small, service-based businesses with teams of about 5–20 employees—especially owner-operators without a dedicated HR department. If you’re in construction, trades, distribution, logistics, or similar industries, this was made for you.
Isn’t hiring just common sense?
It might sound like it. But if it were really common practice, you wouldn’t be here.
This framework helps you put that “common sense” into an actual, repeatable system that saves time, reduces turnover, and helps you build a fully aligned team that wants to stay.
NOT SURE HOW TO REALLY EVALUATE CANDIDATES?
DOWNLOAD OUR FREE CANDIDATE ALIGNMENT EVALUATION FORM
Most owners walk out of interviews with a feeling… but not a clear way to say, “Yes, this person is a fit,” or “No, they’re not.”
The Candidate Alignment Evaluation gives you a simple, repeatable way to score every candidate against what actually matters in your business—not just their resume.
Use it to quickly assess:
- How naturally they can handle the real work of the role
- How well they align with your values and work style
- Whether they show the traits your best people share
- Any red flags that should stop the hire
Print it, bring it into the interview, and walk out with a confident, documented decision.
WHAT OUR CLIENTS SAY ABOUT WORKING WITH US
We have been so impressed working with Josh, Amy, and their team from the very start. When I spoke with Amy she was so professional and "spoke my language" if you will, with a message that a brand is not just a logo but it is what a company values and the people it employs. Without the right brand messaging and having a firm grip on WHO we are and why we exist, nothing else would matter much. I was impressed with the clarity and depth of knowledge. She presented to, worked with, and guided our company leaders into identifying and defining our company strategic anchors and core values - they were already there but we had never taken the time to define them and package them into a comprehensive yet simple framework which we can now use in hiring, training, and developing our employees and using throughout our marketing materials to help connect our clients with us. Amy is an AMAZING facilitator! Amy worked with us on our Brand & Culture Profile to help us communicate our values and strategic anchors more clearly with our clientele. She really captured the heart of our business. I highly recommend them for any business looking for real professionals who are personable, communicative, creative, and skilled in marketing.
Jerrica Seilstad
JK Property Management
I have had the pleasure of working with Josh and Amy on behalf of two organizations, Rocky Mountain Treatment Center and Alliance for Youth. Bottom line results are the key, and no one better than Josh and Amy at driving results, but what sets them apart is their approach, they take the time to understand your mission, your services, and your goals. They generate and bring to life ideas you never would have thought of, and they always go the extra mile to ensure you succeed in meeting your goals. I would highly recommend them to anyone looking to take their business to the next level.
Thomas Risberg
Alliance For Youth
Josh and Amy were really awesome, they will spend several hours learning about you and your business and then helps you implement several core concepts into your company. The concepts have proven vital for helping my company progress. If you are looking for value and want to grow your business I would highly encourage you to use them.
