The Brand Clarity Workshop
Get clear on your brand
Communicate clearly and stand out authentically so you attract the right customers and employees, without sounding exactly like everyone else.
The premise is simple.
Clarify your brand first. Then make sure everything else matches.
Messaging
What goes on your website, your social media, your campaigns, and your marketing materials. When your brand is clear, your message is consistent and it attracts the right people.
People
Hire people who share your values and have the inherent wiring to naturally thrive in your environment. When your brand is clear, you know exactly who belongs and who doesn’t.
Process
Build your operations to deliver on your brand promise. What you say, what you do, and what people experience all need to align.
The Brand Clarity Workshop
About the Workshop
2 Hour Virtual Call
Easy scheduling and minimal time investment.
No prep
No forms or homework. Just come ready to answer questions openly and honestly.
It’s just a conversation
Amy will ask you questions in a very organic way.
Story-driven
We’ll focus on the journey, experiences, people, lessons, challenges that have brought you to where you are today. You’ll just be talking about real life and things that have actually happened, nothing vague or theoretical.
What we clarify
10 Elements built entirely from your story and specific to your business.
Brand Identity
- PurposeThe “why” behind everything you do.
- Core ValuesThe principles that guide decision-making and behavior.
- Work StyleHow the organization operates day to day.
- Winning TraitsThe qualities your best people have in common.
- Non-negotiablesBehaviors or traits that will not be tolerated.
Brand Positioning
- Core OffersServices and solutions your company provides.
- Ideal Customer ProfileDetailed description of your target audience.
- DifferentiatorsWhat sets you apart from competitors.
- Unique Value PropositionClear compelling statement for why people should choose us.
- Messaging PillarsThe core themes that drive all communications.
This gives you the foundation for alignment.
★★★★★ 5.0 · Based on 46 reviews
“When I spoke with Amy she was so professional and “spoke my language” if you will, with a message that a brand is not just a logo but it is what a company values and the people it employs. Without the right brand messaging and having a firm grip on WHO we are and why we exist, nothing else would matter much. I was impressed with the clarity and depth of knowledge. We first completed a Brand discovery process with Amy. She guided our company leaders into identifying and defining our company strategic anchors and core values - they were already there but we had never taken the time to define them and package them into a comprehensive yet simple framework which we can now use in hiring, training, and developing our employees and using throughout our marketing materials to help connect our clients with us. Amy is an AMAZING facilitator!”
Jerrica Seilstad JK Property ManagementThe investment
Value guaranteed.
- Two hours of your time.
- Two-day turnaround.
- A complete brand profile that drives every major decision you make about your people, your marketing, and your growth.
If you complete the session and don't find value in the process, we'll refund your investment. No questions asked.