Waiting until you are ready is what keeps most people from starting, and you are never going to be ready for 99 percent of the things you think you need to be ready for. Chuck Mobley moved to Grand Cayman in 1984 with a hundred dollars, slept on the beach, got fired in 1988, and took his first service call twenty minutes later on his home phone. He built Polar Bear Air Conditioning to 45 employees and nearly 4,000 five star reviews with no business degree and no business background. What he had instead was a standard for service, a standard for integrity, and a willingness to move before the plan existed.
Most people have one thing they keep almost doing. And the reason it stays almost is rarely the money or the timing. It is that you do not feel ready, and readiness feels like something that will show up on its own if you give it long enough. It does not. The people who end up with the interesting lives are not the ones who got ready first. They are usually the ones who moved before they were, sometimes because they chose to, and sometimes because something got taken away from them and moving was the only option left.
Chuck Mobley owns Polar Bear Air Conditioning in Grand Cayman and wrote Leap Before You Look, But God. He grew up in a Texas town of 250 people, and moved to an island he could not pronounce with a hundred US dollars that turned into eighty by the time he landed. This conversation covers the day he and four other technicians were fired for refusing to keep subsidizing their employer's fleet, the two near misses that became the company's first two core values, Core Wednesday, hiring people by watching how they treat a waiter, and a museum polar bear that once got the company in trouble with the clerk of the court.
- A standard you arrive at by almost doing the wrong thing holds better than one you brainstormed. Integrity in all came from a work permit photo that was about to tell on them.
- You are not competing with the shop down the road anymore. Your customer's expectations got set by Disney and Amazon and everything else in their day.
- Small, specific, unasked-for things are what customers remember. Replacing a bottle of perfume that got broken clearing counter space for your technician costs less than an ad.
- You are not in the air conditioning business or the plumbing business. You are in the people business, and that is one of the hardest things to keep remembering.
- Discipline does not have to be a write-up. A toilet and a hula hoop in front of the morning meeting fixed chronic lateness without firing anybody.
- A technician who rents a mower on his lunch break to cut a customer's overgrown grass is doing it because he was given the freedom to. Hire for that instinct, then make room for it.
How do I make core values something my team actually lives out?
Practice one of them on a schedule. Polar Bear ran for years on standards nobody had written down, and only formally named them core values about 15 years ago. Naming them was never the point on its own.
I wanted to make sure that it wasn't just things that are stuck on the wall, that they're things that we live out. And so we hire people based on our core values.
Chuck Mobley, Episode 63The first Wednesday of every month the company focuses on one value, usually through something that looks nothing like training. One session split the team into five groups with 15 minutes to build a mime or a skit, no words, about providing great service. People ended up shining a customer's shoes and doing their nails while somebody else changed a filter.
Other months they go out. Polar Bear hires the best people it can find and prices accordingly, so to justify that, technicians eat at a normal restaurant and observe the service, then go to the Ritz-Carlton, where the waiter knows everyone's first name and their kids by the end of the night. Then they debrief on the difference and how it felt. It has backfired twice, when the cheaper restaurant delivered the better service. Either way the technicians noticed the little things, which was the point.
How do I tell if someone will actually fit my culture before I hire them?
Watch them somewhere the interview is not happening. Candidates for Polar Bear fly to Grand Cayman and spend a few days, so Chuck Mobley builds an event into the visit, a picnic or a softball or volleyball game with much of the company involved, and watches how people conduct themselves.
Then he takes them to a restaurant and watches how they treat the wait staff. Very demanding is not somebody who fits. Kind, laughing, joking, that person fits. He also lets the applicant do most of the talking, on the theory that the more people talk, the more they give up of themselves.
Resumes get the same treatment. Holes in the history are obvious enough, but the tell he watches for is four jobs across twenty years with none of those employers listed as references.
So I make it a point to go the extra mile and I find these companies and I call them up. And that's one thing that I found is very helpful because people don't put you as a reference for a reason.
Chuck Mobley, Episode 63One more rule: there is always a woman on the panel. Chuck says he tends to sell himself short and does not always trust his own read, and a couple of the managers in the office have saved the company real heartache by saying they did not have a good feeling about somebody.
What do I do when the mistake everyone is looking for turns out to be mine?
Say so out loud, to the same people you just accused. A call came in at eight one morning reporting a Polar Bear ladder lying in the middle of Beach Bay Road, which meant somebody had been driving fast enough to lose it and had not noticed. Chuck Mobley huddled the crew before the morning meeting and said nobody was going anywhere until he found out who lost it. Nobody spoke. Every truck got checked and every ladder was accounted for. The computer showed nobody assigned to Beach Bay Road.
Then he was pouring a cup of coffee and remembered he had borrowed a company truck with a light ladder in the back, had been on Beach Bay Road, and had been going fast. He wrestled with it for a couple of minutes, because nobody had to know. It just did not feel right.
It was a moment where I think our employees thought, he's willing to fess up. He could have hidden it. And I think that's when I gained a lot more respect from my employees than had I covered it up.
Chuck Mobley, Episode 63The other lesson he took was not to accuse people before you actually know what happened. He is direct about not being a saint about any of it either, and says you will never find a halo over his head.
How does a small service company get noticed without a big marketing budget?
Do the thing nobody else would. Polar Bear Air Conditioning bought a polar bear from a museum in Montreal and shipped it to a Caribbean island, which is its own joke, since Iguana Air did not have the same ring to it.
The bear gets deployed. After Chuck Mobley had shoulder surgery it sat in front of his house in a matching sling under a get well sign. When a longtime customer who was a judge retired, they put an English wig and a robe on it and stood it outside the courthouse with a congratulations sign. It made the newspaper, and the clerk of the court called to ask who gave them permission, at which point Chuck said he would check with his marketing department and then quietly sent the guys to retrieve it.
One yellow page ad, which everybody told me not to do, I put all the guys in with bags over their heads and little eye holes. And the caption was we may be ugly, but we're good.
Chuck Mobley, Episode 63Customers started asking where the bear would be that weekend because their kids wanted to go find it. The point is not the bear. It is that a service company willing to be a little ridiculous becomes something people talk about, which is a different asset than an ad.
How do I stop waiting until I feel ready to make a move?
Accept that ready is not coming. Chuck Mobley's position is that being ready is way overrated, and that none of us are ready for the large majority of what we think we need to be ready for. His proof is a life of jumping first, including a train out of Frankfurt chosen because it was the first one he saw, which is how he ended up in Basel.
The best example is the float. He spotted a woman on a Miss Hawaiian Tropic float during Pirates Week, argued with himself about whether he would be laughed at or arrested, then ran behind the float, jumped on, and introduced himself. Two and a half years later they were married.
I leap before I look, and I worry about the landing later on. And for most of my life it's worked out really well. None better than that leap.
Chuck Mobley, Episode 63The practical version is to make the decision irreversible before the doubt catches up. If the dream is Italy, book the non-refundable ticket now and force yourself onto the plane. And when things go backward for a stretch, that may be the wind-up, the way you have to back a stuck car up before you can push it forward.
Resources mentioned
- Chuck Mobley — chuckmobley.com — Chuck's site and speaking information
- Free Hiring Resources — Downloads to help you hire better and build a clearer brand
- Leap Before You Look: But God by Chuck Mobley — Mentioned in this episode — available on Amazon, released March 2026
- Ep 50 — Why Authenticity Builds More Trust Than Strategy — Why a personality-driven brand outperforms a polished one
- Ep 13 — Why Defining What You Believe Is Key to Team Alignment — The work of naming values before you can hire against them
- Ep 16 — What You Won't Tolerate Protects What You Value — The other half of living out a core value
Full transcript
Chuck Mobley is the owner of Polar Bear Air Conditioning in Grand Cayman. He grew up in Pine Forest, Texas, a town of about 250 people, moved to the Cayman Islands at 23, and started his business from nothing with his wife in 1988. The company now has almost 45 employees and is closing in on 4,000 five-star reviews across its divisions. He is also the author of Leap Before You Look, But God, which released in March of 2026 and became a number one bestseller in men's Christian living.
How a Texas air conditioning technician ends up in the Caribbean is, in his telling, the grace of God. He had never heard of the Cayman Islands, and even after arriving he could not pronounce or spell it. Work was slow because Texas has a shoulder season, the stretch where it is not warm enough for air conditioning and not cold enough for heat. In his spare time he went to a little pallet yard where they refurbished the wooden pallets forklifts lift. He met a man there who looked and sounded foreign for southwest Texas, and asked where he was from. The Cayman Islands, the man said, and explained it was a tiny dot in the middle of the Caribbean Sea. He also said that an air conditioning technician could get a job there easily.
That stuck. There was no internet then, but you could dial an area code plus 555-1212, essentially directory assistance, so he got the name of an air conditioning company, called to ask whether they needed technicians, and mailed in his resume. Not emailed. A month later an invitation came to fly out and interview. He got the job, and in 1984 he moved to Cayman with a hundred US dollars in his pocket, which is nothing there. By the time he landed it had turned into eighty, because the Cayman dollar is stronger than the US dollar. He thinks God had it predestined that he would end up on an island he had never heard of and could not pronounce.
He has no Texas accent, and never really did. He moved to Texas at six from Los Angeles, and remembers meeting his southern cousins for the first time and one of them saying, y'all talk funny. Even as a little kid he decided he was never going to talk like that. He finds the accent charming now, with family visiting and sounding wonderfully country, but back then he made a conscious effort toward something nondistinct, maybe Midwestern. Then he started mimicking Caymanians, who talk differently and have their own slang, not quite a patois like the Jamaicans, and picked up words that worked their way into his normal conversation.
The original plan was five months. It has now been 42 years. And the company he signed on with from Texas is the company that fired him.
The dispute was about vehicles. They had promised him a company vehicle when he came, which any air conditioning company needs. When one did not appear, he bought the cheapest junky used car he could find just to get to work. Once they saw he had a car, they started asking him to run service calls in it. He assumed it was temporary. They gave him about $25 a week for gas, which did not even cover his gas. After a couple of years they had all the technicians using their own cars.
So the technicians formed a group and asked the owner to either increase the allowance or, better, buy some service vans or trucks, since it was a service company. Chuck was driving a little old broken down sports car. They gave him seven or eight months. The week after New Year's in 1988 they went in and asked what he had decided. He said he had decided to leave things as they were: keep driving your own cars, keep the gas allowance.
Chuck spoke up and said he could not speak for the rest of them, but his car was going to stay in the parking lot, because he could not afford to subsidize the company. The other four agreed. The owner said, well, I guess I don't have any technicians, you're all fired.
He had been married six or seven months. Standing there, all of his wedding vows came crashing into his head, the ones he made in front of 400 people about protecting and providing, and now he did not have a job. He had never had any inclination to own a business. He would love to say he had dreamed of it as a kid, but he had not.
About twenty minutes later, sitting in their small apartment drinking coffee they were not enjoying, the phone rang. It was a condominium complex, calling his home phone. They had called the company and been told there were no technicians, and they had two air conditioners out. Chuck looked across the room at four unemployed Caymanians sitting there and said he could take care of that, give him about twenty minutes. He could not do the work himself, because he was still an expat on his former employer's work permit, so he sent two of the guys out and they fixed it. A couple of hours later somebody else called. That is how the business started.
In the beginning they could only pay themselves about $50 a week. His wife was working, so he could afford that. The others could not, and within a year all of them had backed out and Chuck bought their shares. A year after that he was the secretary, the technician, the designer, the parts orderer, payroll, and HR. Then the company started growing by leaps and bounds. By year ten they had about 20 employees. Today there are 45, from roughly 14 different nationalities, which makes for a great atmosphere to work in.
He is blunt about how unqualified he was. He did not know the difference between a fitted sheet and a spreadsheet. He knew nothing about business. What he did know was how to give really good service, and that paid off. He also thinks it was a forgiving economy, and that God had a plan whose vision for him was greater than anything he could have envisioned for himself. He never imagined a tropical island, or owning a business, or a beautiful island queen for a wife.
Growing up he had no vision at all. His life was about having fun, and if it came at somebody else's expense, that made it funnier. He was the kid people called no account, which is the southern way of saying that boy ain't gonna amount to nothing. His only dream was to play Major League Baseball, and he had no plan B whatsoever. He got to a level where he felt he could make it, and was crushed when reality struck that he was competing against guys with far more raw potential. Strike three, you're out.
He gave his life to Jesus at seven, right after burning down the entire forest. Three days after his seventh birthday, in July of about 1968, he was behind the house playing forest ranger and ended up burning acres and acres of forest. He hid under his aunt's porch, but everyone knew immediately it was him, because he already had a reputation at seven. He got the beating of his life.
The church was an Assembly of God, and the minister gave an impassioned, fiery Sunday night sermon about needing Jesus. Chuck went up to the front and stood there, and then he had to go to the bathroom badly. He stood squirming, and with the honesty of a kid, he did not know whether leaving to go to the bathroom meant he would miss having Jesus in his heart. So he stayed. He ended up with pee in his pants and Jesus in his heart. He got baptized later, a real baptism.
From there he took the scenic route, close to the Lord and then drifting far away. His teen years were unusual in that he was a Christian and also deeply mischievous. Pranks and practical jokes constantly, like taking the tires off a teacher's car and hiding them. When his sister, who was a little heavy, got baptized, he yelled tidal wave from the back of the church.
So when he went to the Cayman Islands, where he knew not one soul, he figured nobody knew his reputation and he was going to sow his wild oats. Instead he ended up homeless, because a hundred dollars does not go far, especially when it turns into eighty. He slept on the beach for the first week. And about six weeks later he met the most beautiful woman in the world.
Cayman has a festival called Pirates Week, because of pirate activity in the 1700s and 1800s, with a parade full of elaborate floats and steel pan drums and bands. One float was Miss Hawaiian Tropic, the suntan lotion, full of contestants in bikinis. He spotted a girl toward the middle who was not in a bathing suit but in shorts and a puffy pink blouse, and thought she was the most beautiful woman he had ever seen.
Then he argued with himself. You need to meet her. You? She's way too good for you. Yeah, but she doesn't know that. You're going to make a fool of yourself in front of everybody. Well, what do you have to lose? You might get thrown in jail. Who knows. Finally he decided he was going to go meet her. He ran behind the float, jumped on it, and introduced himself. Two and a half years later they were married. It could have gone differently. She probably should have slapped him and told him to get out of here, or he could have been arrested. But it worked out, and that has been the story of his life. He leaps before he looks and worries about the landing later, and for most of his life it has worked out really well. None better than that leap.
He credits being young and stupid, because you do not know there are consequences and you do not know you should not do certain things. The first time he went to Europe he flew to Frankfurt with a Eurail pass, a little money, and no itinerary. He got his luggage, walked out of the airport and across to the train station, and got on the first train he saw, on the logic that wherever it went, he had never been there. He ended up in Basel, Switzerland, spent all his money skiing outside the city, and was stranded for about a week with no money.
It has not changed much. If he thinks of something and says they should do that one day, he asks himself why one day, and books it before he changes his mind. His wife has caught on, and they are extremely spontaneous, taking trips on a couple of hours' notice. They will decide to go to Mongolia and figure it out on the way. Or sometimes they never figure it out.
He is also a natural show-off who craves attention the way people crave salt, and he traces that to the family math. He calls himself the eighth of seven children. His dad was a truck driver and gone a lot, so there was one mom, one lap, and eight children. His oldest brother is a literal rocket scientist who builds things that launch into space. The second oldest was a Disney actor who starred in over 250 movies and TV shows, and then became a real Green Beret, not an actor pretending to be a soldier. And then there was Chuck, who figured he had nothing to offer but creativity and attention-getting.
That has nearly killed him. In the Dominican Republic he jumped into what he took for a river and was actually an aqueduct, a high-speed channel meant to feed an irrigation canal, almost like a water park ride. This one had diverted into a river. He knew there was a whirlpool at the end where the water drops about 15 feet and forms an eddy, and his plan was to jump clear of it and swim to shore. He landed in the middle of it.
That was the closest he has come to dying. He is a good swimmer, and he swam as hard as he could and went nowhere, and then it would suck him under. He estimates five, six, seven minutes, though time was probably moving slower than it felt. At one point he looked up and people were standing on the bank. He was hoping somebody would hold out a stick or throw a life preserver. His wife was standing there taking his picture. The picture is in the book. Somehow the current changed and he was nearly spat out, and he swam to shore and lay there heaving, thanking God, and thinking: is attention really this important that you are willing to die for it?
There was also a static line skydive where the parachute only opened about halfway, so he was looking up at what resembled a broken umbrella in a windstorm, with a man on the radio hollering at him to twist his legs. He did, and it opened, and everything was fine. There are probably about ten circumstances like that, and he has no doubt God's grace helped him survive them.
There is one he will not go into, because the person involved did not survive. It was a plane crash he was not on, though he had been on the first leg. The man killed was a Christian missionary carrying relief supplies to Jamaica. Chuck did not feel comfortable putting it in the book. He cannot call it divine intervention and cannot explain it. He does not understand how God works, but he has learned not to question him either, because his ways are much higher than anything Chuck can think.
What he takes from all of it is that this is not the last chapter, that God is still writing his story and has work for him to do. He believes each of us has a purpose God has us here for. He still finds it hard to understand that God can use his personality, his pranks, his trying to be funny, and his sense of adventure for his glory. But readers write in saying the book touched them, that they were crying on one page and laughing on the next, that they decided to make up with a sister after reading the chapter about his siblings.
The bigger lesson God keeps having to teach him is not to take himself so seriously. As important as he thinks he is to the world, everybody on earth feels exactly the same way. His needs are no more important than those of the person he passes on the street. No matter the accolades or how many books someone writes or what title they carry, the most important person in everybody's life is themselves. He has made the mistake of walking around as though he were the most important person, and God has to keep reminding him: I don't love you any more than I love these people, and these are my children too, so treat them well.
His personality turned out to be an asset in business, mostly because he did not take things so seriously. A bad month where you take a big loss becomes an opportunity, and it is easier to ramp back up than to get sales back up. And creativity that got him in trouble as a kid became a management tool.
A couple of guys were coming in late all the time. It is not fair to everyone else, firing them does no good for anybody, so he bought a toilet. He set it in front of the morning meeting, which the whole company attends, and anyone who came in late had to sit on the toilet in front of everyone. He also had a hula hoop they would have to use in front of everybody. It worked. After sitting on the toilet a couple of times they got tired of it and started showing up on time.
Customer service is the center of everything. He wants the public to respect the company, and he does not want to see a company vehicle outside a bar even on off hours. If you are in the uniform, behave, be a gentleman, be a lady, because you are representing the company.
Which is what made the ladder incident so uncomfortable. About eight one morning, a call came in from someone in the public who had found a Polar Bear ladder lying in the middle of the street on Beach Bay Road, which told Chuck that somebody had been driving fast enough to lose it and had not noticed. It looked bad. They had not had the morning meeting yet, so he huddled everyone and asked who lost their ladder. Nobody said anything. He said they were not going anywhere until he found out. Still nothing. He sent everyone to check their trucks, and they all came back with their ladders. They checked the computer for who was working on Beach Bay Road. Nobody.
Then he went to get a cup of coffee, and while pouring it remembered that he had borrowed a company truck with a ladder in the back, that he had been on Beach Bay Road, and that he remembered going fast. It was a light ladder. It was him. He had a moment of thinking he could just say he would find out later and never admit it. But he had preached to those guys about honesty and integrity, so he sat them down and said he hated to admit it, but it was him, and he was sorry for accusing them.
He is sure some of them snickered about it later. But he thinks it was the moment his employees saw he was willing to fess up when he could have hidden it, and that he gained far more respect that way than if he had covered it up and played Mr. Perfect. He did wrestle with it for a couple of minutes, thinking nobody had to know, and then it just did not feel right. He could have gotten away with it. He is candid that there have probably been other times in his life when he lied his way out of something, and says you will never find a halo over his head. But that time he did not, and the company has a core value about it.
The core values came the same way, out of practice rather than a planning session. The first was giving great service, and he did not know it was a core value at the time. He did not know what a spreadsheet was, or a profit and loss, or a balance sheet, for the first few years. But he knew they needed to give great service.
What he means by great service is specific. A customer's attic access was in her bathroom, and while moving her things off the counter to accommodate the technicians, she dropped her perfume and it broke all over the floor. She dropped it, not them, but she was only doing it for their sake. He made a note of the brand, went out on his break, bought that perfume, and brought it back to her. Little touches like that are what made the company popular, to the point that some customers would never think of calling anybody else.
The second core value, integrity in all, came from nearly getting it wrong. Working in the Cayman Islands requires a work permit. Another company that did not have much work asked whether Polar Bear wanted to borrow an American technician for a couple of weeks, and without thinking it through Chuck said sure, they would try him out, since they had plenty of work and needed somebody. After two weeks he decided the man was good and they should hire him, so they went to take out a permit. The man got his passport-style permit photos and brought his paperwork in, and the photo was of him in a Polar Bear uniform, which meant they were about to hand the government a document telling on themselves.
That was when it hit Chuck that he was doing it all wrong, that this is not how you run a business. He sent the man back to his own company, had him retake the photos out of uniform, and they got the permit the legal way. He points out how easy the justification was: the man had a permit, just not with them, and he had no work there, so they were helping the other company, helping the man, and helping themselves, and nobody lost. What he learned is that if you stick to integrity in all, you do not have to cover yourself, hide things, or remember lies.
They only formally named their core values about 15 years ago, and the whole point of naming them was to make sure they were not just things stuck on a wall but things the company lives out. So they hire against them. One value is being family-oriented, and if they do not think somebody fits with the family, they do not hire them.
Checking for that means watching rather than asking. Because the interview process involves flying somebody overseas to spend a few days, Chuck would arrange an event with a lot of the company involved, a picnic or a softball or volleyball game, and watch how the candidate conducted themselves. Then he would take them to restaurants and watch how they treated the wait staff. That has been a secret of his for years. Very demanding is not somebody who fits the atmosphere. Kind, laughing and joking, that person fits well.
Some candidates disqualified themselves before the interview. The company was smart enough to give applicants half their money only after they bought the ticket and arrived, and over the years a couple of guys went out to a bar their first night, got completely rat faced, and could not come in the next day. They essentially fired themselves before they got the job.
Chuck did almost all of the interviews and has developed some intuition, but he lets the applicant do most of the talking, because the more people talk, the more they give up of themselves and the more vulnerable they become. He also insists on having a female staff member in the process. He tends to sell himself short, saying he is all right at something he is actually good at so he can pleasantly surprise people later, which makes him slower to trust his own read of somebody else. A couple of the ladies in the office have saved the company a lot of heartache by saying they did not have a good feeling about a candidate, and being right about it later. So hiring is a team decision, and there is always a woman involved in it.
On resumes, the obvious flags are holes in the history, but the one he watches for is somebody with four jobs over twenty years who lists none of those employers as references. He always checks references, and the ones provided could be an uncle or a best friend for all he knows, so he makes it a point to find those companies and call them himself. People do not put you down as a reference for a reason.
To keep the values alive they run Core Wednesday, on the first Wednesday of every month, focusing on one core value, usually through a team-building exercise. For providing great service, which they define as one hundred percent satisfaction, they once split into five groups and gave each fifteen minutes to come up with a mime or a skit with no words. People are remarkably creative with that. One group sat the customer down and polished his shoes and did his nails while another member changed a filter.
They also go out. Polar Bear hires the best people it can find and its prices reflect that, making it one of the higher-priced companies in Cayman, and part of justifying that is showing technicians what service looks like at different levels. They will eat at a normal restaurant and observe the service, then go to the Ritz-Carlton, where by the end of the night the waiter knows each of their first names and knows about their kids. Then they study the difference: what changed, how did it make you feel. It has backfired a couple of times when the cheaper restaurant actually delivered better service. Either way, the technicians noticed the little things the waiters did and did not do, which is the whole point of the outing.
Asked where ideas like that come from, Chuck says he has no idea, the same way he figured out how to steal the organist's shoe at church. The organist takes her shoes off every Sunday to play, and for years he would take one shoe and pass it around the congregation. Weird odd things pop into his mind. Some are bizarre and some work out, and they do not always work out, but God blessed him with a creative mind and he uses it for good and for mischief.
The marketing runs on the same instinct. The company bought a polar bear from a museum in Montreal and brought it to the island. After Chuck had shoulder surgery, the bear sat in front of his house wearing a sling to match his, under a sign reading get well, Chuck. When a customer who was a judge retired, they fitted the bear with one of the English wigs judges wear and a little robe and stood it outside the courthouse with a congratulations sign. It made the newspaper. The clerk of the court called to ask who gave them permission, and Chuck said he was not really sure and would check with his marketing department, then sent the guys to grab the bear before there was real trouble.
After COVID, when the island had shut down completely, the bear turned up at the airport in a touristy shirt and a straw hat with a camera around its neck, welcoming people back to the Cayman Islands. And one yellow pages ad that everybody told him not to run showed all the guys with bags over their heads and little eye holes, under the caption that they may be ugly but they're good. He has broken the rules on almost every marketing thing he has done. His daughter runs marketing now and is a little more tame than he is.
The response came back through customers. One told him their kids kept asking where the polar bear would be that weekend, and were driving around trying to find him. It is a name a company can do a lot with, which is part of the joke, since you do not have many polar bears in the Caribbean. Iguana Air did not have the same ring to it.
Some of that creative spirit can be instilled in a team, and some of it just shows up. Technicians will hear that a customer is sick and stop at a florist for flowers on the way. One technician arrived at a house where the grass was up to his knees and he could not even find the air conditioning unit, so on his lunch break he rented a mower and cut the lawn for free. That came naturally to him, but he felt free to do it because of where he worked. A longtime customer who had cancer and lived alone with no family had a couple of technicians who would stop by on weekends and just sit with her. Chuck did not find out until much later.
So they try to hire that kind of person, and then run contests for who can do the most outlandish thing for a customer. The constant reminder is that they are not in the air conditioning business, they are in the people business. They want to keep customers cool, but only because those customers are people who deserve a comfortable place to live. That is one of the hardest things to remember, and it applies to any industry. If you pump gas, people cannot get where they need to go without you.
The competitive set has also changed. A company in Cayman is no longer competing against the shop down the road, because customers interact with people and businesses globally. Polar Bear is competing with Disney World, with Universal, with Dunkin' Donuts. It is not a local yokel thing anymore where you only have to be the best game in town. You are competing against some big players for time and attention.
Alongside all of that, they keep it fun. The guys come from 14 different countries and are like best friends, and after the morning meeting it can be genuinely difficult to get them to leave the room, so Chuck has thrown a big Black Cat pack of firecrackers into the meeting room to scatter them. It is one way to move people along without lecturing them, though it does hurt to have that popping in your ear.
He wants to be clear about his credentials. He does not have a business degree. He does not have any degree at all, and never went to college. He went to trade school to learn air conditioning. People often say if I can do it, anybody can, and he means it: he was the least likely person to end up in a mechanical field. Plenty of boys take things apart and put them back together. He only ever took them apart. Even now, if the grandkids need a dollhouse assembled, he has to bring his wife in to tell him where the pieces go.
He never imagined he would be a businessman, knew nothing about business, did not have that drive, and had no mechanical skills, which makes it almost God's sense of humor that he landed in a technical field. He ended up in air conditioning by accident. His encouragement is that you are not limited to the talents and skills you think you were dealt. God has been able to use his creativity and sense of humor inside a serious technical field, which he never imagined would happen.
The book had been coming for a long time. He always assumed he would write one and did not know what it would be about. His sixth grade teacher told him he was the worst student she had ever had in more than twenty years of teaching, so he figured at least he was the best at being the worst. His mother had a far more interesting story than his, and she started writing a book but passed away before finishing it. So he set out to write a book to honor his mom, started putting his own stories down, and realized he had a lot of them.
About three-quarters of the way through he got what felt like a tap on the shoulder, the Holy Spirit asking whether he was really going to leave him out of this. There were scriptures in the book and nothing bad in it, but that was not what he was focusing on. He was telling stories so people would look and say, wow, look at all the fun crazy stuff this guy did. That was when he was reminded that none of it would have been possible without God. So it started as a tribute to his mother, filled up with his stories, and became a faith book.
That changed how he wrote. At the end of each story he had to ask himself what the point was: are you trying to glorify yourself, are you trying to glorify your mother, or does this give God the glory? He started praying before he wrote, to make sure what he was writing was coming from the spirit. It was a slow process and he had to rewrite a lot of chapters, but he wanted the end of every chapter to land on God's mark on his life rather than on wow, this guy's crazy.
The main theme is that you do not have to prepare for everything, and if you wait until you are ready you will be waiting a long time. He thinks you should prepare, but that being ready is way overrated, and that we are not ready for 99 percent of the things we think we need to be ready for. He could still be scripting what to say on a podcast instead of just getting on and doing it. If the dream is Italy, book the ticket now, get a non-refundable one, and force yourself to go.
He compares it to faith. You don't get ready to get fit, you just get fit. People say they will become a Christian once they get their life together, as though they were too dirty for it. But you don't take a shower in order to get in the bathtub. You get in the bathtub and take a shower there to get clean. Saying you will clean up and then take a bath is backwards, and people treat Christ exactly that way.
A second theme is that Christianity can be a great deal more fun than he expected. He struggled with that as a mischievous kid who says he would prank the Pope if he got the chance, because his picture of a Christian was a little boy in glasses and knee socks who reads his Bible every day, makes straight A's, and always says yes ma'am and no ma'am. He has come to see that God can use his adventurous spirit and the untamed part of him for his glory.
A third is making amends, because life is too short to let a small spat interrupt a good relationship with a brother, a sister, a mother, or a best friend. And a fourth is that a lot of what he would call his greatest successes came out of misfortune. Being homeless on the beach. Getting fired. Those led somewhere. The breakup everybody but you wanted might be for the better. The job you were crushed to lose might be the best thing that ever happened. Even a health diagnosis might be the start of something big God is going to do. Misfortune does not always lead to something bad, and sometimes it leads to something very good.
The ripple runs through his kids, who lived through all of it and are adults now. He describes them as caring, loving, give-you-the-shirt-off-their-back people who bend over backwards for others. And although his philosophy was that safety's for sissies, and all four of them would finish that sentence if he started it today, they are all extremely safety conscious. Sometimes he thinks somebody is going to knock on his door and say there has been a mistake, this life was not meant for you, come with me, and somebody else will step through and live it. God has been that good to him, and the goodness of God is something he says he will never stop shouting about.
The conversation turns to fear, and to how encouraging it is to hear stories like his from the other side of it, in a season of asking what you are afraid of and then doing it anyway. Chuck points out that a spur of the moment move to Alaska is not something everybody does, and that it is not like moving to Delaware or New Jersey. Looking back on a season like that, through real grace and real difficulty, you can end up in the same place he does: unable to believe this is your life, and half waiting for the other shoe to drop.
His closing advice is not to try to be ready, because we are never going to be ready. Dig up the old dreams. He hates cliches but uses one anyway: a long hike starts with the first step, and once you take a few small steps you build momentum. And when the setbacks come, think of a car stuck in the snow. You do not just push it forward from a standstill. You rock it back first so you have something to push into. Sometimes the two steps back are the momentum you need to push forward.
You can follow Chuck Mobley at chuckmobley.com, and his book, Leap Before You Look, But God, is available on Amazon.