All Episodes
75 episodes on hiring, employer brand, culture, and building a company people actually want to work for.
Brand Clarity 14 episodes
75
How to Attract the Right Customers with Clear Value-Driven Messaging
Host Amy Dardis explains why generic marketing claims fail to convert and how trades businesses can use their brand positioning to attract better customers.
74
How to Create An Authentic Marketing Strategy For Service Businesses
Host Amy Dardis explores why conventional marketing advice fails and how business owners can build an authentic strategy that actually works.
70
The 10 Elements of a Clear and Authentic Brand
Host Amy Dardis breaks down the 10 essential elements required to build a clear, aligned, and authentic brand foundation.
69
5 Signs Your Service Business Lacks Brand Clarity
Host Amy Dardis outlines the five major symptoms indicating a business lacks brand clarity.
67
Building B2B Brand Authority Through Content Marketing with Mike Konrad
Mike Konrad, founder of Aqueous Technologies, shares his journey from reluctant entrepreneur to industry authority, emphasizing the importance of authentic marketing, resilience, and a mission-driven approach to business.
60
Why Business Owners Struggle to Explain Why Customers Should Choose Them
Host and brand strategist Amy Dardis breaks down why clarifying and communicating your own brand is often the hardest task for an entrepreneur.
60
Why Business Owners Struggle to Explain Why Customers Should Choose Them
Host and brand strategist Amy Dardis breaks down why clarifying and communicating your own brand is often the hardest task for an entrepreneur.
53
Why Brand Clarity Is the Root of Hiring, Marketing, and Culture Problems
Host Amy Dardis explains how to define core values, eliminate hiring bottlenecks, and align internal operations with external marketing to build loyalty.
48
How to Find Your Unique Abilities and Stop Working Against Your Wiring
Host Amy Dardis shares the importance of evaluating candidates by assessing real-life story evidence, behavioral patterns across contexts, and natural wiring.
8
Build a Brand People Believe In
Most businesses talk about trust and loyalty as something you earn from customers. But the businesses that actually have it built it from the inside out, starting with the people who work for them, long before any customer ever got involved.
4
How to Align Your People, Processes, and Messaging for a Clear Authentic Brand
You can have your brand completely figured out on paper and still have a business that doesn't feel like it. That gap between what you say and what people actually experience is an alignment problem. Here's how to close it.
3
Why Clarity Is the Foundation of a Clear Authentic Brand
I spent a decade redoing the same work over and over. New website. New messaging. New niche. New strategy. I thought I had a marketing problem, a sales problem, a people problem. It was none of those things. It was a clarity problem.
2
The Framework to Build a Clear Authentic Brand
You can have a great strategy, the right tools, and a solid team, and still feel like the business is fighting you. Nine times out of ten, the problem isn't any of those things. It's that nobody ever built the foundation first.
1
Called to Build a Clear Authentic Brand
Most business owners I know are grinding harder than they ever imagined, and still feel like something is off. This podcast exists because I've been that person, and because nobody was having the conversation I needed to hear.